It’s always great to work on jobs that start with an open brief. We loved Mullen’s script and instantly thought of designing a yogurt inspired visually poetic world. We had a lot if creative freedom to design the imagery, and that’s always what makes a strong spot.
Everyone on the team was encouraged to be less literal with the narrative and visuals – to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion. The technology plus great design and cinematography resulted in a break out spot.

by Psyop